Idea validation platform

Stop building what nobody wants

Get brutally honest feedback from real target users before you write a single line of code. Validate demand, pricing, and positioning in days — not months.

See how it works
MKJLARTS+2k

2,400+ founders validated their ideas.
84% avoided building the wrong thing.

Y Combinator FoundersIndie HackersProduct ManagersBootstrapped StartupsCorporate Innovation TeamsFirst-Time FoundersSerial EntrepreneursVenture Studios Y Combinator FoundersIndie HackersProduct ManagersBootstrapped StartupsCorporate Innovation TeamsFirst-Time FoundersSerial EntrepreneursVenture Studios
The problem

Most startups fail because they skip the hardest step

Founders fall in love with their solution. But the market doesn't care about your solution — it cares about its problem.

42%

No market need

The #1 reason startups fail. Almost half build something nobody actually wants to pay for.

$35k

Wasted on average

The median pre-revenue startup burns through thousands before discovering the idea doesn't work.

7 mo

Lost building blind

Average time founders spend on an idea before pivoting. That's half a year you can't get back.

How it works

From fuzzy idea to validated concept in three moves

No surveys. No guesswork. Real conversations with people who actually have the problem you're solving.

01

Describe your idea

Tell us who it's for, what problem it solves, and how you think it should work. Our AI helps you frame it for maximum signal.

~5 minutes
02

We match you with real users

Our panel of 50k+ vetted participants spans every niche. We find people who actually live with the problem you're solving.

24–48 hours
03

Get actionable insights

Structured feedback on demand, willingness to pay, feature priorities, and dealbreakers. Complete with verbatim quotes and heatmaps.

Full report
What you get

Everything you need to make the right call

Built by founders who've been burned. Every feature exists because we needed it ourselves.

🎯

Demand Scoring

Proprietary algorithm that scores real purchase intent on a 1–100 scale, calibrated across 10,000+ past tests.

💬

Live User Interviews

Jump on moderated calls with matched users. Watch them react to your concept in real time.

📊

Pricing Sensitivity

Van Westendorp analysis with real users. Find the sweet spot where willingness to pay meets your unit economics.

Competitive Positioning

See how users perceive your idea against existing solutions. Find the whitespace the market is handing you.

🔁

Iteration Tracking

Test multiple versions. Track how each pivot affects demand. Build conviction with data, not gut feelings.

From the field

Founders who validated first

The ones who tested before building tend to still be around.

We were about to spend €200k building an AI scheduling tool. Codoves showed us that our target users didn't care about scheduling — they wanted fewer meetings entirely. Pivoted. Now at €45k MRR.
ML
Marta Lindqvist
CEO, MeetingZero
The pricing analysis alone saved us. We were going to launch at $9/mo. Users told us they'd pay $29 for what we described. That one insight changed our entire business model.
JD
James Duarte
Founder, Stackwell
Third startup. First time I validated before building. First time I didn't have to pivot six months in. Coincidence? I genuinely don't think so.
SA
Sara Albrecht
Co-Founder, Forma
Ready?

Your next idea deserves
an honest answer

Join 2,400+ founders who validate first and build with conviction. Takes 2 minutes.